| |
How To Submit A Press
Release Or White Paper
To INSURANCE NEWSCAST
Thanks for your interest in
INSURANCE NEWSCAST.
-
Press releases may be sent
via e-mail directly to
walt@insurancebroadcasting.com.
-
There is a daily process
for all press releases received.
-
The focus of our
newsletter is insurance and related matters.
-
Press releases may be
edited from the standpoint that some information may be deleted,
however, no information would ever be added.
-
We try to get in all the
press releases we receive, but can't always do so. Each day there is
normally more information than we can put in INSURANCE NEWSCAST.
-
We reject some press
releases because they are really ads and not press releases, even
though we are aware there can be just a fine line between the two.
Your press release should be sure to include something this is
newsworthy and/or educational. Some background on the problem, for
instance, helps build the need for the solution, etc.
-
People ask what is our
criteria for selecting the press releases that we run. Our answer is
that we try to make our newsletter as interesting, informative and
valuable as possible to our 350,000+ readers. That is the benchmark
for how we select our content.
-
If you have submitted a
press release and we haven't published it, we hope you will understand
that it is just a business call. We have to make a business decision
about what we think 350,000 people want to read. Our mission is to
deliver what we think is the most interesting and useful content
available.
-
The best way to get a
press release published is to keep it really short and be sure to
include some educational / market etc. information. If you think we
have missed something, resubmit and tell us why. We don't mind people
asking if they understand that sometimes we have to say no.
-
The format we prefer to
receive press releases in is to have the text of your press release in
the e-mail and also attached as a Word document. PDF files are
difficult to reformat into HTML.
-
Press
releases received by 11:00 a.m. EST are normally reviewed for
inclusion in the next day's INSURANCE NEWSCAST.
-
Important, Please be sure to include
your website URL in the press release so people have a way to follow
up for additional information.
The process we use to make the HTML formatting consistent removes
all hyperlinks and then they are re-linked prior to sending. This
process, however, requires that the actual link be included in the
text; for instance it should be written out as
http://www.yourwebsite.com/yourwebpage.htm.
-
We sometimes receive
inquiries regarding our interest in interviews. We appreciate that
opportunity, but aren't modeled to create our own content.
-
Ratings are normally
published as a supplement to the newsletter each day.
-
Personnel Announcements
are normally published as a supplement to the newsletter each Friday.
We
know your press release is important to you, however, I also hope you
understand the volume of content we receive here daily that is handled
by multiple people with a very tight turn-around schedule. Special
handling just doesn't make it through the process in most cases. The
procedures outlined on our website are designed to provide the best
service we can within the constraints and guidelines that are necessary
for any business to manage work flow.
If we can be of any help,
please give us a call at 888-282-1765.
Walt Podgurski
Tips on writing a
press release.
We are not experts on
writing a press release but we do look at 30, or more, every day.
Here is what we observe from what we think are the best ones:
-
It has a
headline, but not a cute one, that easily identifies what the
press release is about.
-
It has a
sub-headline if helpful.
-
It has a date and
the city and state the press release is originating from.
-
The first
paragraph is a summary of the press release.
-
The next
paragraphs go into detail about the press release subject
matter.
-
It includes
quotes from subject matter experts or company executives.
-
It closes with
complete contact data for the company and person submitting the
press release.
|
