Corrects Key Mistakes Made in Many Programs
A new five step system can improve employee wellness, productivity, and benefit engagement through structured communication.
The foundation for behavior change and real progress in improving health – the only way to get more employees to tune in health and benefits communication and take action – is with forward-thinking, creative, persuasive communication.
Developing a sound communications plan and implementing its strategies are explained in the just-released eBook, “The Five Step Wellness and Benefits Communication System – a Proven, Practical Way to Deliver Your Messages with Breakthrough Power,” by Shawn Connors, a health communications veteran and president of Hope Health.
The Five Step System is based on more than 30 years of experience working with companies both big and small.
“For many managers, promoting wellness services is an afterthought. If you design a great program with good incentives, participants will beat a path to your door, right? Not so. After reading the Five Step System you’ll know why — but more important, you’ll have the tools to do it right,” said Dean Witherspoon, president and founder of Health Enhancement Systems.
The Five Step System is intended for any organization – no matter its size or industry.
Step 1: Evaluate audience and set goals
Step 2: Plan for personalization, personality, and peer-to-peer recognition
Step 3: Organize content concepts and determine media channels
Step 4: Develop an editorial calendar
Step 5: Adopt sharp editing and design
“Your communication message should entertain and enlighten, not just educate,” Connors explains in the eBook. “Often workplace communication tends to lecture, is too wordy, snooty, pushy, or clinical. You’ve got a lot of competition for your employees’ time, and you’ve got to win that contest. We can show you how to be a great storyteller and draw in people. People can’t resist a good story. And you do have a good story to tell.”
In addition to the eBook, a companion toolkit includes a ready-to-use employee communication needs assessment, employee surveys, and other tools, templates, and tips. The toolkit comes standard with Hope Health’s Workplace Communication Consulting Service or may be purchased as a separate package for $49.95.
The Workplace Communication Consulting Service provides access to executive-level professionals who can talk with individuals about their wellness and benefit communication challenges and offer a specific plan to help establish an effective and sustainable communication program. For a no-obligation conversation with a Workplace Communication Consultant, call (269) 343-0770 or send an e-mail to info@HopeHealth.com.
To learn more about the Five Step System, you may view a short overview video at http://HopeHealth.com/5steps
For a FREE copy of the eBook, go to http://HopeHealth.com/5steps
