Insurance Broadcasting 2008 Media Kit

• Build Your Brand & Generate Marketing Leads through INSURANCE NEWSCAST, the #1 insurance newsletter in the world.
• INSURANCE NEWSCAST Ads - broadcast your company’s message to 450,000 of the “best and the brightest” in the insurance industry.
• INSURANCE NEWSCAST is an e-mail newsletter published daily Monday - Friday, transmitting the most important news stories of the entire insurance industry to over 450,000 subscribers.

Dear Potential Advertiser,

You can't do much with $400.00 per month to brand your company, products, and services; except run a Brand Builder Ad in INSURANCE NEWSCAST and deliver your message to approximately 450,000 insurance industry professionals every Monday - Friday for an entire calendar month.

If you have $650.00 in your budget, you can be the Daily Sponsor and have your display ad at the top of INSURANCE NEWSCAST.

And if you really need to make an impact, you can send a dedicated e-mail (Executive Summary) to our entire list of subscribers with only your message for $1,500.00

The media kit is below, but we invite you to call us with any questions, or to discuss which option(s) may be best for you.

Walt Podgurski - 888-282-1765 - walt@insurancebroadcasting.com

INSURANCE NEWSCAST Unique Advantages

• Speed to market - call today and place your ad the next business day (based on availability).
• Hyperlink both your e-mail address and website within your ad - one click and potential leads are visiting your website and / or sending you e-mail.
• Readers have three ways to respond to you, by telephone, by e-mail, or by visiting your website.  back to top

INSURANCE NEWSCAST Brand Builder Ad - This option is $400.00 - $500.00 total per month.

• A Brand Builder Ad is a graphic placed across from the headlines ($500.00 total per month).
• Brand Builder Ads are hyper-linked to the website URL you specify.
• Brand Builder ads change positions each day rotating from the bottom of the list back to the top.
• They appear in each day’s newsletter for one calendar month, or over 20 times building your brand identity.
• Brand Builder ads may also be placed in specific categories as a sponsor of that category ($400.00 total per month). The options include:
  • Insurance News In Other Media
  • Mergers / Acquisitions / Strategic Alliances / Earnings / Capitalization
  • Healthcare / Benefit Plans
  • Legislation / Regulation
  • Ratings
  • Insurance Technology
  • Personnel Announcements
  • White Papers / Executive Summaries
  • Meetings / Seminars / Conferences / Webinars
  • INSURANCE NEWSCAST "Pictures Of The Day"   back to top

INSURANCE NEWSCAST Daily Sponsor Ad - This option is $650.00 total.

• A Daily Sponsor ad is at the very top of the newsletter, directly below the newsletter header.
• This ad also includes a Body Of The Newsletter ad in the next day’s newsletter – two ads total.
• Friday Bonus - Running a daily sponsor ad on Friday provides you with two additional body of the newsletter ads instead of just one. They would run on Monday and Tuesday of the following week.  back to top

INSURANCE NEWSCAST Executive Summary - This option is $1,500.00 total.

• INSURANCE NEWSCAST Executive Summaries are an added value benefit of subscribing to INSURANCE NEWSCAST. They are dedicated e-mails sent to our lists of 350,000 subscribers that include content from just one company.
• An INSURANCE NEWSCAST Executive Summary delivers a dedicated e-mail directly to 350,000 insurance professionals with detailed information on only your products and services. It also includes a “form” which permits interested viewers to send back their contact information via e-mail.
• This option also includes an ad in INSURANCE NEWSCAST. It is run the day following the distribution of your Executive Summary and is placed in the newsletter underneath the 5th news story. This ad is normally a shortened version of the Executive Summary that conforms to the INSURANCE NEWSCAST Newsletter guidelines. back to top

1^st Consideration  Demographics

• 50% of recipients represent Life & Health, P&C agents and fee based financial planners.
• 25% of recipients are home office employees (executives, management and other).
• 17% or recipients are vendors and consultants to the insurance industry (accountants, attorneys, bank insurance marketers, technology companies, Trust Officers, Industry consultants, etc.
• 5% of recipients are from outside of the U.S.A.
• 3% of recipients are in-house risk specialists or Human Resource Managers. back to top

2^nd Consideration – Your Objectives - Build Brand -- Lead Generation -- Education

• Is the goal to build brand, generate marketing leads (or a response), educate on the benefits of your products or services, or all of the above?
• In most cases a discussion with one of our consultants can help you determine which of our services may work best for you. You know your product and services best and eight years of publishing the newsletter helps us recommend the best match for you, including factoring in the third consideration, budget. back to top

3^rd Consideration – Budget

• A Daily Sponsor ad - $650 total.
• A Brand Builder Ad - $400 total for one calendar month.
• An Executive Summary - $1,500 total. back to top

4^th  Consideration - Message & Content Preparation

• Newsletter ads and Executive Summaries can be prepared by your company in an HTML format, or we can prepare your first draft for you from your content or web page.
• Once you commit to an ad, there is no additional charge for our design assistance.
• The most common format (but not the required format) of an ad is:
  • A graphic or logo at the top of the ad with a headline next to it.
  • A sub-headline centered below that.
  • The text of the ad.
  • Three points of contact information, your website, your telephone number, and your e-mail address.
• We try to accommodate our clients, but we believe that 200 words or less is the best choice in most cases. Also, large graphics do not download quickly and prevent your entire ad from being viewed in one screen. back to top

5^th Consideration – Timing

• Daily Sponsor Newsletter ads can normally be scheduled in 2 – 4 weeks, depending upon availability.
• Other Newsletter ads can normally be scheduled in 1 – 2 weeks, depending upon availability.
• Executive Summary distributions can normally be scheduled in 1 – 2 weeks, depending upon availability. back to top

What To do Next

• Call InsuranceBroadcasting.com at 888-282-1765 and let us review the information with you that is most relevant to your situation, or send an e-mail to Adrienne Janota, Executive Media Advisor at ajanota@gmail.com  back to top

Your Company Objectives

Business is a challenging environment, and we have helped many companies with the two results below that assist with annual goals and objectives.

• More business from existing clients / existing distribution.
• More business from new clients / new distribution. back to top

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