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The
Insurance Media Association
Presents . . .
Insurance Media 2.0
“Messaging is history. The new world of marketing
is all about engagement. It's about creating conversations with
customers that build long-term relationships and deliver value on both
sides. Marketers need to become content providers.”
- - Paul Gillin, Author, “How to Survive and Thrive in the New World of
Social Media, The New Influencers, A Marketer’s Guide to the New Social
Media”
This
October 17th the Insurance Media Association offers a unique opportunity to
learn what web 2.0 means to and for insurance media professionals.
Web
2.0 (Coined by the O’Reilly Emerging Technology Group) is a
communication form relating to what is now the next generation of
digital interactivity and social networking that includes:
user-generated content, podcasting, blogs, wikis, virtual communities,
email, search, telephony, mobile devices, RSS Feeds and taggers. These
are just a few of the identifying labels and innovations that are being
used and considered. |
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Insurance Media 2.0 will be the Insurance Media Association’s 5th
Annual Meeting and will be held in New York on October 17th. It
will offer professional training critical to an insurance media
professional's career and ability to deliver performance for their
employer or client.
The
goal of this conference is help explain Web 2.0 tools and
strategies, such as enterprise search, collaboration, unified
communications and social software. As the Internet
continues to evolve, insurance media professionals need to be prepared
to provide answers to big picture questions and issues that arise from a
discussion of next generation media options.
There is
little choice but to master the
strategies and tactics of new media. This conference will
bring together the industry leaders and top
academics in one place so that you can learn how to plan and direct your
projects to a successful outcome.
Registration Fee $145.00
- The
registration fee includes all sessions, continental breakfast and lunch.
Who
should attend?
This
conference is designed for Insurance industry professionals that are
involved in the areas of: communications, PR, advertising, branding & marketing.
Job
categories include: insurance company corporate PR personnel, agency
reps, insurance media reporters, journalists and free-lance writers,
advertising managers, branding mangers, marketing managers, and company
principals who do much of their own media work.
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The New York Hotel
Pennsylvania is one of the five largest hotels in Manhattan. The
property holds an impressive history and offers an excellent Midtown
location directly opposite of Madison Square Garden and Amtrak’s Penn
Station. The location on 7th Avenue at 33rd street is also within
walking distance of the business, entertainment and fashion districts,
including Macy’s, the Empire State Building, Times Square and the Jacob
Javits Center. Guestrooms are available at the rate of $229.00 a
night plus taxes (13.38%).
Learn & network with
the biggest names in insurance media. |
Agenda - Wednesday,
October 17th, 2007
7:30 a.m. -
8:30 a.m. - Complimentary Continental Breakfast
8:30 a.m. -
8:45 a.m. - 2007 INSURANCE NEWSCAST "100 Insurance Industry Most
Powerful - North America"
8:45 a.m.
- 9:30 a.m. -
New Media Systems &
Techniques - Get Your Customer Involved In Your Messaging - - Paul
Gillen
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All attendees will receive a
complimentary
autographed copy of
his book,
“How to Survive and Thrive in the New World of Social Media, The
New Influencers, A Marketer’s Guide to the New Social Media.”
Blogging, podcasting and other social media are profoundly
disrupting the mainstream media and marketing industries. Paul
Gillin’s The New Influencers explores these forces by
identifying the influencers, their goals and their motivations.
The book also offers advice for marketers at both large and
small organizations on how to influence the influencers. It's
essential reading for marketers who are ready to go beyond
understanding social media and begin to incorporate the New
Influencers into their strategic plans. |
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“Messaging is history. The new world of
marketing is all about engagement. It's about creating
conversations with customers that build long-term relationships
and deliver value on both sides. Marketers need to become
content providers.”
- - Paul Gillin, Author
About Paul Gillin |
This
session provides a comprehensive and timely overview of the major forces
shaping new media technologies (Think social networking and virtual
communities). It explains the rationale for understanding that new media
is not simply new technology, but is shaped by the social, cultural,
political and economic environments in which they are developed and
used.
You
can’t explain it to your CEO if you don’t understand it, and you
certainly don’t want someone else explaining it to him or her. New media
developments are analyzed in relation to broader trends of digitization,
convergence, globalization, interactivity, networking and the growth of
creative industries in the context of messages and brands.
Social
software, indigenous new media initiatives and the rise of alternative
online media forms are some of the new media developments that will be
discussed by this highly successful subject matter expert.
9:30 a.m. - 9:45 a.m. - Break
9:45 a.m. - 10:30 a.m. -
Convergence: New Media / Old Media
- David Meerman Scott, Thought Leadership Strategist
A
recent Forrester Research and McKinsey survey of more than 400
executives found 80% saw Web 2.0 technologies as an opportunity to
increase their companies' revenue and/or margins. New
media will not replace old media, but rather will evolve to interact with
it in a more complex relationship. The session’s goal is to explain how
convergence is currently impacting the relationship among media
audiences, producers and content. Convergence culture is not primarily a
technological revolution but more a cultural shift, dependent on the
active participation of the consumers working in more of a
participatory dynamic.
Re-purposed old media content put into a new digital format, but with
little substantial change, is not going to get the job done. The rules
for engaging people in your message most likely will never change, but
transformation of the structure, packaging and delivery may be necessary
for success.
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About David Meerman
Scott   |
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What is online
thought leadership? How can I do it? And how can David help?
The most effective way to reach your buyers directly and
drive more revenue is through online thought leadership
strategies. Entrepreneurs and organizations that use thought
leadership in the form of Web content have a clearly defined
goal-to sell products, generate leads, or perhaps even set
their company up for an IPO or acquisition-and they deploy a
thought leadership strategy that directly contributes to
reaching that goal. An effective online thought leadership
strategy, artfully executed, drives action.
This is most certainly marketing, but vastly different from
any marketing that you're likely familiar with. In the old
days, you had to buy expensive advertising or convince the
media to write about you. No more. On the Web you go direct
to your buyers with thought leadership programs.
David Meerman
Scott teaches entrepreneurs and organizations how to harness
the power of the Web for success.
Often people ask me: "How do you recommend that I create an
effective ____?" (fill in the blank with blog, news release
program, podcast, white paper, e-book, e-mail newsletter,
Webinar, etc.). While the technologies for each form of
online content are a little different, the one common aspect
is that through all of these media, your organization
exercises thought leadership rather then simple advertising
and product promotion. A well crafted blog, e-book, or
Webinar contributes to an organization's positive reputation
by setting it apart in the marketplace of ideas. |
10:30 a.m. -
10:45 a.m. - Break
10:45 a.m. - 11:30 a.m. - New Media Law & Liability
- Amanda M. Witt, Attorney At Law, Lord Bissel & Brook
The
use of technology to conduct all types of transactions is rapidly taking
hold in the United States, as well as the global, economy. As the number
of e-transactions increases, intellectual property rights become more
relevant. New technology, however, has created a great deal of
uncertainty in the traditional world of intellectual property law. This
session provides an overview of intellectual property law (copyright,
trademarks, patents and trade secrets) along with the new types of
technology being implemented by businesses (podcasts and blogs, as
examples). The session will provide guidance on how to protect your
company’s intellectual property rights. We’ll discuss how to ensure that
your website complies with applicable law as well as how you can protect
it. This session will also address the recent trend in the insurance
industry that has insurers obtaining patents for offensive and defensive
reasons. In providing an overview of the legal landscape, we’ll give you
practical advice on how to avoid common pitfalls in the digital world.
The
status and future of Internet Law, copyright, and intellectual property
rights is by some accounts subject to interpretation at this point. This
session will explain how to be in that defined area known as “safe
harbor” to avoid any unnecessary entanglements.
The direct connections among employees and
customers are transforming business rules. When all information is
available, ready to be assembled and reassembled on demand, what a
business knows, what its authority is, even whose it is and what a
business itself is are all unraveling.
About Amanda M. Witt |
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Amanda M. Witt
is an associate in Lord, Bissell & Brook LLP’s corporate
department and a member of the firm’s Business Technology
Group. Amanda’s practice focuses on the areas of information
technology, e-commerce, intellectual property protection and
transactions, software development and licensing,
entertainment/media, information security and privacy,
mergers and acquisitions, telecommunications, outsourcing,
business planning and formation along with general corporate
counseling. Amanda has worked with clients ranging from
private equity and mezzanine funds, financial services
firms, publicly and privately-held companies, insurance and
reinsurance companies and third party administrators to
software developers, cable television channels, television
content providers, professional athletes, entrepreneurs and
entertainers in all aspects of their affairs. Amanda speaks
on intellectual property, ESIGN and other related topics.
Amanda graduated from the University of Florida (B.A., magna
cum laude); Emory University School of Law (J.D., cum laude)
and Catholic University at Leuven, Belgium (Master of Laws
in International Intellectual Property, magna cum laude). |
11:30 a.m. - 12:15 p.m. -
Key-Note Presentation
- Information And Media Trends That Will Affect
Insurance Media And Insurance Media Professionals - Andrew
L. Goodenough, President, Summit Business Media
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Andrew
L. Goodenough
President, Summit Business Media |
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Andy Goodenough was
named President of Summit Business Media in September 2007.
Summit is a publishing and information company focused to the
insurance, financial and professional services markets, and was
formed in November 2006 by the media executive William F. Reilly
to acquire the Highline Media and Pfingsten Publishing
companies. Summit is backed by Chicago-based Wind Point
Partners, a $1.4 billion private equity firm, and a thirty
lender consortium led by the Bank of Montreal.
Prior to Summit, Goodenough was founder and CEO of Highline, the company
that in 2003 acquired The National Underwriter Company, the leading
publisher and reference provider to the insurance, financial, legal and
professional services markets. Leading magazine brands include the
National Underwriter Property/Casualty and Life/Health weeklies, Claims,
Tech Decisions, Insurance Advocate and Florida Underwriter; the
reference tools TaxFacts and Fire, Casualty and Surety Bulletins, along
with 150 other books and electronic products, and five conference
events. |
Since 2003 the company has acquired
insurance and banking data assets from The Thomson Corporation, Wealth
Manager magazine from Bloomberg, Research and Futures magazines from
Adams Business Media, and most recently, Wicks Business Information,
including Investment Advisor, Credit Union Times, InsideCounsel and Treasury & Risk magazines, and the
Executive Enterprises Inc. professional education business.
Goodenough is past President of Thomson Media’s Banking
Publishing/Conferences Group, which included the daily newspaper
American Banker, US Banker, Bank Technology News, National Mortgage
News, Credit Union Journal, Credit Card Management and Insurance
Networking, related conference and exposition events, websites and data
products. The group totaled more than 100 print, electronic and live
event products in all. Previously, Mr. Goodenough was President of USB
Corporation and publisher of its magazine, US Banker. He sold the
company to Faulkner & Gray, a unit of Thomson, in 1993.
Mr. Goodenough is a graduate of Middlebury College in Vermont and holds
an MBA degree from New York University.
Highline has 220 employees and revenues of nearly $50 million.
www.highlinemedia.com
Mr. Goodenough’s presentation will focus
on the information and media trends that will affect insurance media and
insurance media professionals.
12:15
p.m. - 1:15 p.m.
Networking Lunch & Insurance Media Association Hall-Of-Fame Induction
E. Jay Wohlgemuth Selected To Be Posthumously Inducted Into The
Insurance Media Hall-Of-Fame.
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Cleveland, OH – 09/19/07 – The Insurance
Media Association is pleased to announce its 2007 selection into the
Insurance Media Hall-Of-Fame. For more than 100 years, The National
Underwriter Company has been a leading provider of industry information
to our loyal clients. Back in 1897, E. Jay Wohlgemuth launched The Ohio
Underwriter with not much more than ingenuity and determination as his
assets. He put the bi-weekly paper on its feet by going on the road each
week, soliciting subscriptions and advertising, then returning to
Cincinnati to produce the next publication. Two years later, The Ohio
Underwriter outgrew its state boundaries and became a weekly publication
and the name changed to Western Underwriter.
Around this same time, C.M Cartwright
became associated with Mr. Wohlgemuth. He established the Western
Underwriter's editorial headquarters in Chicago, while Mr. Wohlgemuth
stayed in Cincinnati and developed other publications. By 1917, the
weekly magazine had grown to a national scope and its name, along with
the company's, was changed to the National Underwriter. A few months
later, the magazine split into the two weekly editions it's known as
today.
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The National Underwriter Company
continues to be a leading trade publishing corporation, with a
dedication to the insurance and financial services industries. Their
well-respected publications and software have grown to include Tax
Facts, Technology Decisions, and Fire, Casualty and Surety Bulletins.
They also acquired Claims Magazine and Kirschner's Directories in 1999.
“The Insurance Media Association is
pleased to be able to recognize the lifetime achievement of E. Jay
Wohlgemuth,” said Walter B. Podgurski, CEO of InsuranceBroadcasting.com.
“The organization he founded and helped build unquestionably crafted the
innovations and set the standard for insurance media as the industry and
medium developed, serving as a model and inspiration for those that
followed.
“As the one entrusted with leading
National Underwriter’s growth into the 21st century, I am grateful for
the foundation of integrity and reputation for editorial independence
and excellence established by E. Jay Wohlgemuth over a century ago" said
Andrew L. Goodenough, President, Summit Business Media / The National
Underwriter. "Long
before there were consumer advocates or sophisticated risk managers
buying insurance for their companies, Mr. Wohlgemuth was a pioneer in
business-to-business journalism by taking the side of the customer in
his coverage of the industry. His own words set the standard for NU to
this day:"
“‘Where the interests of the insurance
business and the public which it serves conflicts--after making every
possible effort to harmonize those interests—the National Underwriter
believes that the best interests in the insurance business are served by
taking the stand of the public,’” Mr. Wohlgemuth said.
“’In the final analysis,’” he added,
“’the insurance business can only be successful if it is conducted on
the basis of the truest and best service of which it is capable to its
clients and the public. This is a fundamental principle and the one
which has kept the National Underwriter from being a mere paid organ of
special interests. Its policies are based on the broad foundation of
good citizenship and the recognition that insurance—as well as all other
business—exists primarily not for the people who are engaged in it, but
for the people whom they serve.’”
Mr. Goodenough went on to say that “all
of us at National Underwriter and Summit Business Media are proud to
carry on E. Jay Wojlgemuth’s legacy, and are pleased to see his
contribution to the insurance media being honored today.”
The induction ceremony will be part of
the 2007
Insurance Media Association Annual Meeting to be held at the Hotel
Pennsylvania in New York City on October 17th.
The National Underwriter Company
publishes a broad array of print, e-media and software products for the
insurance and financial services industries. Its key publications
include the two weekly magazines, National Underwriter, Property &
Casualty and National Underwriter, Life & Health, as well as the
multi-volume loose-leaf FC&S Bulletins service and the very popular Tax
Facts desk references.
www.nationalunderwriter.com
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